BRANDING & WEB DESIGN: RENTSCHAR CONSULTING
In August 2018 I began working with a client interested in establishing their own brand and business in the world of Lean Six Sigma (strategies to improve business performance combining lean manufacturing practices and Six Sigma).
From my first meeting with the client, I learned that they definitely knew what sort of assets they needed (a logo/branding, business cards, a website, Powerpoint templates), and they had strong ideas for what sort of aesthetic they wanted across the whole brand.
After learning more about the clean, modern, neutral aesthetic that my client preferred, I began designing her logo. I drew inspiration from a compass, a recognizable icon with connotations of leading and moving forward - something that the client wanted to provide through her services. After bringing a handful of iterations to my client, we decided on this final logo and its vertical variation. Clean and simple, it works on white as well as color backgrounds.
