Design, Photography, packaging, illustration: Sunfood
From March 2019 to August 2021, I worked as the principal Graphic Designer for Sunfood Superfoods, located in El Cajon, California. Sunfood Superfoods is a producer and distributor of organic health foods, with product placement in Walmart, Sprouts, GNC, Vitamin Shoppe, and other grocers country-wide. For more information, check out sunfood.com.
As the principal graphic designer at Sunfood, I worked in the Marketing Department and collaborated closely with the Director of Marketing and the Social Media Specialist on a variety of projects in both print and digital mediums: marketing campaign ideation, social media content creation, photography and photo editing, and graphics for email, web banners, landing pages, brochures, and postcards. I also worked with almost every department, particularly Production and Sales, in serving their graphic design needs, including package artwork, catalogs and sale sheets, trade show materials, and in-store customer touchpoints like flyers and coupons.
I balanced my designs with both Sunfood established branding and with modern updates in typography, layout, color, and photography. On a daily basis I designed using advanced skills in Adobe Photoshop, Illustrator, InDesign, and Lightroom. I kept projects moving and communicate with team members via email, phone, and Asana (task management software).
As the sole in-house Graphic Designer at Sunfood, I concurrently worked on a myriad of projects. In my position, communication was key as I worked with different departments to receive tasks, gain feedback, revise designs, and prepare files for print production or for digital publishing. I was also responsible for organizing and managing the graphics server, which contains all of Sunfood’s visual, marketing, and packaging assets.
digital marketing assets
social media graphics
Photography
Savory superfood recipes ebook
Click here to see a promotional ebook created for Sunfood in 2020. For this project, I made the recipes, photographed them, retouched the photos, and designed the layout of the ebook.
packaging design
